No two customers are the same. Allowing them to purchase by whatever means they prefer is key to maximising opportunities in today’s ever changing commercial environment. A website will give your business an extra dimension, allowing you to introduce yourself to potential customers and let them make the decision whether you are the kind of organisation they like to deal with. Deciding then whether to contact you by phone, email or transact direct via your website. Experience shows that normal geographic barriers disappear when customers do not require face to face advice.
In the insurance market many companies are now taking advantage of dealing direct with their clients using their own website. By adding a data capture form this allows you to prepare yourself before you pick up the phone to speak to the customer.